Understanding turn Key Marketing System Concept and avoid pitfalls


The term “turn-key system” is becoming more and more visible on the internet that a greater number of marketers trying to jump on the bandwagon profit this increasingly popular way to start a home business. This type of system is growing in popularity due to the requirement that potential business owner can “step” in the system and start making money right away much the same way that new home owner to purchase a “turn-key” house can expect to be able to move right in without changing, fixing, or add anything.

If this is the way you want to start a business online, it can be a viable source of income, but you had better make sure that you understand what is meant by “turn-key”, and just what it really takes to run a successful “turn-key” business. Some of them are more turn-key than others. None of them are so “turn-key” that you simply step into the system and start making money for you. All of them require some effort on your part commercial, and some of them need much more than that.

All the “turn-key” systems have some level of automation. How much automation they have determines how the “turn-key” they really are. Be more “turn-key” does not equal a better system, but then neither does the less “turn-key”. Optical systems will have just the right balance of various factors. You want the system to be minimal effort, but not so without human things depersonalization level reduces confidence, thus requiring much higher quotient traffic to achieve the desired sales. You want the system to require minimal skills, but not to the point where customization is possible at all on your part. You want to be able to set yourself apart in some way from all those who use the same system and the same type of assistance components

All “turn-key” Marketing Systems have the following common elements :.

A repeat website. The company provides you with a website / s exactly like the one / s you browse in advertising system

Upside: .. You do not need to create a website to start marketing

Downside :. All others who use the system have the same website so that you are competing with other members of the system

They all have a product or products they sell. As a market system you are now selling the product or products

Upside: .. The product can be of real content and quality, and can also be such that it provides support for the marketing system

Downside: The product can be of poor quality, such as corporate “e” material that can be found all over the internet for free. Low quality products, when these systems are simply there to keep the system legal, and are really just a way to “legalize” the money system. The sign of a good company offering one of these systems is one that has passed one of the products. Means products that would be attractive and sellable even without the income opportunity.

They provide “income opportunity”. They provide some form of compensation for the sales you make through your website. Beneficiaries Resources plans vary in their structure and level of income represented. They all correspond to the cost of goods / products. Some of them have to go up the sale while others may not

Upside :. Large income compensation programs can provide an excellent income. Lower income compensation plans are tied to lower prices of goods, which can be easier to sell. Programs that require you to pass up sales allow you to stand up sales in turns as you develop a downline of marketers come into the system behind you. Systems that do not need to go up a sales mean immediate income to you as you make sales

hills :. Large income compensation plans resulted in higher priced products, which can be harder to sell. Lower income compensation plans can take a long time to develop lucrative residual income from the market come in line behind you. Systems that require you to pass up sales mean that you have to wait until you make one or more sales before you are “qualified” to receive benefits. The first sales can be difficult to get, so this can be discouraging when trying to start. Systems that do not pass up a sale may not have a large enough mandate to compensate for the fact that you will not get 100% commission from any of your downline marketers come in behind you.

All of these systems use “automatic response”. Autoresponders are a system that allows you to send out an email to all the information recorded in the webform on the website where you are advertising. Usually autoresponder system will be set up so that e-mails are sent out regularly to the recipient draws them into some kind of review purchasing the product and make the system

Upside :. Some turn-key system provides an auto responder to the system. If this is the case you do not have your own systems. You will also not try to write your own auto-responder email

hills :. Most systems do not offer an auto responder. If they do not offer one, you get one yourself and you have to write e-mail to them. If write copy or compliment an ad for an ad is not a skill that you need then you have to get someone else to write them for you.

All of these systems use a “Splash pages”. Splash pages are websites separated from the main simulated page, which you use to draw people by engaging the magnetic ad (written advertising materials). These sites will have a webform on those people fill out personal information about their contacts. When they submit the information they will usually be directed to your main site. Sometimes in complex systems they are directed to other sites that eventually lead to your main site. Information they let the webform will be used to contact them directly by phone and / or email with a responder on how the automatic system is

Upside :. Splash pages can be very affective way to capture leads (prospects that you will follow through to try to make the sale). They can also have a “warming” effect on the prospects of bringing the magnetic way step by step towards wanting the product and revenue opportunities

hills :. You may need to purchase other websites if they do not include Splash pages in the system, and you need to fill them with attractive ad. If you do not know how to create even simple web or write an ad is not a skill that you have, you have to get someone else to do this for you.

All these systems require to participate in some form of advertising. If you do not advertise, all the other elements of the system will be useless. There are many ways of advertising, both online and off line. Some of them require little skill, while others require a lot of seasoned skills. There is no escaping this part. There are virtually no system of advertising for you. Very few offer this primarily using the advertising rotation, where they earn a good advertising position in a particular medium and turn URLs members websites with this position. It is very expensive and the amount of advertising time provided little for the dollar spent.

to learn the ins and outs and fewer ads is the most challenging and expensive aspect of running one of these companies. This is where the success or failure occurs mostly

Upside :. If you are already knowledgeable and skilled in the advertising arena, one of these systems could be a quick way to satisfying income for you. If you are a novice in advertising on some of these systems provide training in this field, and very few of them provide extensive training. Rarely, intense training, ongoing support and high participation among members is practiced. Also rarely, some systems can also provide “turn-key” advertising system, where specific types of ads are provided ready for adoption in the campaign. If the system requires contact with prospects to close the sale this can provide an opportunity to develop confidence and practice communication skills in building revenue

hills :. If you need a large study to become a savvy advertising and the system does not provide extensive training and support, or you can not afford to pay someone else to develop advertising and promotion for you, you can not attempt to make a one of these systems. Some systems claim to provide training, but what they provide is really not satisfactory and does not include ongoing support. If the system requires us to look to close the sale, and you do not have interactive skill or salesmanship skills, you can never make money with one of these systems.

Ultimately, only you can do proper research and due diligence in determining whether one of these systems is a viable business opportunity for you, but I would recommend generally that the system has the following characteristics:

A website that is attractive and appealing to you. If you are not satisfied with the website, if you are not sold, how likely is it that someone else will?

At some point in following through with the website / s you should encounter either through the site itself or human relations presentation quality products. Sometimes income opportunity is presented first, sometimes the product. Neither approach is better or worse, but at some point you absolutely should be introduced for product promotion and it should be a quality product that you could see, with or without an income opportunity.

It should include ready -made splash page or pages for your use of the possibility to create your own if you want, so your level of skill and ability is accommodated, present and future.

It should auto-responder for your use of e-mail preloaded, with the option to use your own auto responder if you want, so your level of skill and ability is accommodated, present and future.

It should provide extensive training in advertising. It should provide ongoing training in advertising and all other aspects of the business. Best it should be shared among the members of what works in advertising and other aspects of the operation of

. It should have a human component, so that the system is not too depersonalized. This builds confidence in potential customers or future mate. Ideally this human part consists of seasoned skilled marketers who work as part of a scheme to close the sale, with an option to close your sale if you want, so your level of skill and ability is accommodated, present and future.

Good quality system should never have to “cold call” someone, or going after the “hot market” (family and friends).

It should be part of any integrated into a system that allows you to offset the cost of advertising. And in ads that training should include how to take advantage of free advertising.

Ideally, monitoring should have a very high quality product / s. The cost, in proportion to the value of the product, should be high enough for high commissions can be earned on the sale. There should be no need to go to a sale with commission structure high enough and skillfully designed, so no accruing total sales is irrelevant and residual income is great and minimizes the required effort with your time. However, the product value and cost of the product should not be so high that only the wealthy can afford to get into the system, as it was very narrow your salad.

In my opinion the worst “turn-key” systems out there, they are low to very low quality products and low cost to buy. They have nothing to longevity. The only thing worse, in my opinion, is a system with a very high cost product, which requires you to pass up sales. Spend a lot of money (as in over $ 10,000) to buy the product and in the system, only to find yourself in a position where you are now selling at the cost of one or two others before you make a penny of profits strikes me as simply unethical. High cost is not bad if the product is worth the price if you are not going up sales.

In short, there should be a system that creates a “perfect storm” of components with just the right amount of automation combined with just the right amount of people personalization started with excellent training and strategies to offset operating costs, so that almost anyone can come into the system and succeed.


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